Episode 13

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Published on:

26th Oct 2025

Do Better: Rachel Humphrey on Leadership, Legacy, and the Power of Personal Stories | The Room Key

In this episode of The Room Key, Chase Keller sits down with Rachel Humphrey—attorney, former AAHOA executive, and founder of the Women in Hospitality Leadership Alliance—to explore a remarkable career defined by reinvention and impact.

Rachel shares how she traded trial law for trade associations, how leadership “chose her,” and what she learned from years representing hotel owners and leading the nation’s largest hospitality organization. She opens up about the moment she realized self-care was essential to sustainable leadership, why collaboration beats competition, and how she’s using her Alliance and podcast, It’s Personal Stories, to elevate diverse voices and bring humanity back into hospitality.

Whether you’re a hotel owner, an emerging leader, or simply love great stories, this episode delivers insight, authenticity, and inspiration from one of hospitality’s most respected voices.

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About the Podcast

The Room Key
Where Hotel Owners, Investors & Insiders Talk Shop with Chase Keller
The Room Key is where hotel owners, investors, lenders, brokers, and hospitality professionals come to talk shop. Hosted by Chase Keller, CCIM, a national hotel broker with Franchise Clearly. Each episode dives into the real stories, challenges, and insights that drive the hotel industry. Whether you're a first-time owner, a seasoned investor, or someone who just loves the business of hospitality, The Room Key offers candid interviews, market trends, and practical takeaways you won’t find anywhere else. Unlock behind-the-scenes conversations with the people who power the places we stay.

About your host

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Chase Keller, CCIM

Chase Keller is a dedicated hotel advisor and the Head of the Hospitality Division at Franchise Clearly, a brokerage redefining how hotel transactions are done. With over 16 years of real estate experience and CCIM training, Chase specializes exclusively in helping hotel owners and investors buy and sell hospitality properties across the U.S. His deep knowledge of franchise brands and independent hotels allows him to provide data-driven insights and strategies that maximize value for his clients.

At Franchise Clearly, Chase leads a team-based approach that sets the firm apart from traditional brokerages. Instead of relying on one person to handle every aspect of a transaction, Franchise Clearly brings together a team of specialists—each operating in their area of strength—creating a seamless process and delivering superior results for clients.

Known for his client-first mindset and meticulous attention to detail, Chase ensures that every deal is handled with precision, professionalism, and care.
Contact Chase today to explore your hotel investment opportunities with Franchise Clearly.