Episode 8

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Published on:

7th Sep 2025

The Guest Experience Begins on Paper: Hotel Design with Anne Becker Olins

Episode Summary

In this episode of The Room Key, Chase Keller sits down with Anne Becker Olins, a Paris-based architect and designer whose work with Accor spans the globe’s most luxurious hotels—including Raffles, Fairmont, and Orient Express.

Anne shares what makes luxury design truly timeless, why she insists on staying involved after hotels open, and how even midscale owners can learn to blend guest experience with long-term ROI. With stories from across Europe, Asia, and the U.S., she brings a rare perspective on design that’s as strategic as it is beautiful.

Whether you're building a boutique hotel or operating a legacy brand, this conversation will make you rethink what design really means—and how it can make or break the guest experience.

What We Cover:
  • The journey from standard to ultra-luxury hotel design
  • Why great design doesn’t end at the ribbon-cutting
  • What owners often forget after opening day
  • Why “luxury” is more about time and space than money
  • How lifestyle hotels are misunderstood—and often overpriced
  • Trends that excite her (and the ones she thinks are overhyped)
  • The role of sustainability and wellness in the next decade of hospitality
Guest Bio:

Anne Becker Olins is a Paris-based architect and designer for ultra-luxury hotels, working with Accor brands like Raffles, Fairmont, and Orient Express. With a career spanning Europe, Asia, and the Americas, she is known for staying involved well beyond the design phase to ensure long-term performance and guest impact.
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About the Podcast

The Room Key
Where Hotel Owners, Investors & Insiders Talk Shop with Chase Keller
The Room Key is where hotel owners, investors, lenders, brokers, and hospitality professionals come to talk shop. Hosted by Chase Keller, CCIM, a national hotel broker with Franchise Clearly. Each episode dives into the real stories, challenges, and insights that drive the hotel industry. Whether you're a first-time owner, a seasoned investor, or someone who just loves the business of hospitality, The Room Key offers candid interviews, market trends, and practical takeaways you won’t find anywhere else. Unlock behind-the-scenes conversations with the people who power the places we stay.

About your host

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Chase Keller, CCIM

Chase Keller is a dedicated hotel advisor and the Head of the Hospitality Division at Franchise Clearly, a brokerage redefining how hotel transactions are done. With over 16 years of real estate experience and CCIM training, Chase specializes exclusively in helping hotel owners and investors buy and sell hospitality properties across the U.S. His deep knowledge of franchise brands and independent hotels allows him to provide data-driven insights and strategies that maximize value for his clients.

At Franchise Clearly, Chase leads a team-based approach that sets the firm apart from traditional brokerages. Instead of relying on one person to handle every aspect of a transaction, Franchise Clearly brings together a team of specialists—each operating in their area of strength—creating a seamless process and delivering superior results for clients.

Known for his client-first mindset and meticulous attention to detail, Chase ensures that every deal is handled with precision, professionalism, and care.
Contact Chase today to explore your hotel investment opportunities with Franchise Clearly.